Adding the Human Element to AI Marketing
At Infokus, we believe AI should be as unique as your brand — expressive, ethical, and emotionally intelligent.
Transforming AI from a helpful tool to your hardest-working hire
You may already be using AI, but the results are inconsistent. Your brand voice disappears, content feels generic, and you’re still spending too much time editing or managing multiple tools. Without the right structure, AI becomes just another task on your to-do list.
Your AI Brain: Built for Your Brand
The Infokus AI Marketing Framework begins by creating your AI Brain — a secure, brand-trained system that captures your tone, offering, and voice. We also develop your Emotional Empathy Profile, mapping the motivations, values, and decision triggers of your ideal clients.
Together, these give AI the knowledge it needs to not just sound like you, but to communicate and connect like you — producing ready-to-use content for your website, social media, email campaigns, and client communications, all from one secure, central hub.
Smarter Marketing, Measurable Results
No more copy-paste prompts. No more off-brand content. Our clients cut content creation time by up to 60%, while keeping every message consistent and on-brand.
Your marketing becomes faster, easier, and more strategic — giving you more time to lead your business, grow your audience, and produce more creative, high-quality content without hiring a creative team.
From here, we start building trained AI Assistants and then smart workflows to handle your repeatable marketing tasks — from drafting posts to scheduling campaigns. This is where optimisation and automation begin, giving you a marketing engine that runs smoothly in the background while you focus on the bigger picture.
We Built AI to Work the Way You Do
But Better
Package Your Expertise Into a Scalable System
We turn your lived experience, offers, and process into a branded AI assistant that knows your voice — and knows how to deliver real value to your audience.
Train with the Content You Already Have
We use your existing resources — your website, socials, docs, PDFs, and messaging — to create a system that’s already fluent in how you speak and serve.
Maintain Your True Voice
Your AI won’t sound robotic. It’ll sound like you. We protect and preserve your tone, language, and energy so your assistant communicates as if you were behind the keyboard.
Serve Clients While You Sleep
Your AI assistant works 24/7 — responding, supporting, and sharing your expertise even when you’re offline, resting, or recharging.
Full Brand Alignment
We design your AI system to match your brand visually and strategically — from colours and messaging to the emotional tone that makes your business stand out.
Built Into Your Existing Ecosystem
We integrate everything into the tools and platforms you already use — no extra logins or systems to learn. Just a seamless part of how your business runs.
AI Marketing Framework
What We’ll Set Up
This isn’t theory or a Course — it’s a hands-on partnership
Your step-by-step pathway to building an authentic, secure, and scalable AI marketing system.
Each stage builds on the last — moving you from exploration to structure to scale.
AI Brand Foundation
$1,750 ex GST
Payment Plan: 2 payments of $875 (ex GST)
The AI Brand Foundation is your first step toward a secure, brand-ready AI system. We capture your voice, values, and audience insights to train your first Assistant — saving you time, restoring clarity, and keeping every message authentically yours.
1.
Build Your AI Brain
Your AI Brain is the structured foundation of everything your AI creates.
It distills the details of your brand into an AI-ready framework — so you’ll never have to “start from scratch” again.
We capture and structure:
Brand Voice & Messaging – How your business sounds and communicates with your audience.
Service Descriptions & Offers – What you sell and why it matters, written in your own tone of voice.
Client Challenges & Solutions – The real-world problems you solve, in language your clients use.
FAQs & Key Messaging – Your essential statements, answers, and calls-to-action — always consistent and on-brand.
Your AI Brain becomes the single, secure source of truth that powers everything your AI creates — ensuring every output reflects your voice, your values, and your strategy.
2.
Define Your Emotional Empathy Profile (EEP)
Your EEP ensures your AI doesn’t just know your brand — it understands your audience on a deeper level.
This isn’t about demographics; it’s about the emotions and motivations that drive real decisions.
Together, we map:
Core Desires – What your audience truly wants to achieve.
Pain Points & Fears – What they want to avoid, and what frustrates them most.
Decision Drivers – The cues, phrases, and triggers that make them say “yes.”
Trusted Phrases & Tone – The words and energy that build trust and inspire action.
Your EEP gives your AI emotional intelligence — so every message sounds human, genuine, and persuasive, never robotic.
3.
Your Trained AI Assistant
Imagine having a marketing assistant who knows your brand inside and out — and is always ready to help, without adding to your payroll.
We create and train a custom AI Assistant in ChatGPT, powered by your AI Brain and EEP.
It becomes your:
Content Creator – Writes blogs, emails, and social posts in your voice.
Copy Editor – Refines and adapts your writing for clarity and tone.
Idea Generator – Suggests campaigns, headlines, and hooks that suit your audience.
On-Demand Marketer – Available whenever you need it — no new software or tech learning required.
Your Assistant speaks like you, knows what your clients care about, and helps you deliver consistent content — while protecting your brand’s integrity.
4.
Onboarding Session
We don’t leave you to figure it out alone.
Your AI Brand Foundation includes a guided 1:1 onboarding session to help you feel confident and in control from day one.
During your session, we’ll:
Walk you through how your Assistant works inside ChatGPT.
Demonstrate how to prompt it for different content types.
Show you practical ways to use it across your marketing.
Answer your questions and tailor the setup to your goals.
You’ll leave this session ready to use your Assistant immediately — with a clear understanding of how to make it work for your business.
Outcome
By the end of your AI Brand Foundation, you’ll have:
- A structured, AI-ready system that captures your brand’s DNA.
- A trained Assistant that writes, edits, and creates in your authentic voice.
- A secure, centralised foundation that keeps your brand data and tone in your control.
- Confidence to use AI safely, efficiently, and without compromise.
You’ll feel genuine relief knowing your brand, your words, and your values are safely captured — and finally, AI feels like something built for you, not at you.
FAQs
Do I need technical experience?
No. Your Assistant is set up inside ChatGPT with guided onboarding. If you can use chat, you can use this.
Is my data secure?
Yes. Your brand voice and documents remain private and under your control, in line with Infokus’ Security & Integrity Framework.
How long does Stage 1 take?
Most clients complete the full process — from discovery to onboarding — within 1–3 weeks.
AI Content System Setup
$3,300 ex GST
Payment Plan: 3 payments of $1,100 (ex GST)
For businesses ready to move beyond trial-and-error and start building a real AI marketing system.
This stage transforms your early success with your Assistant into a structured, scalable, and secure foundation that fits your business.
We’ll define where AI adds value, set up safe governance, and give you the framework that supports every future build — so your system grows with purpose, not by accident.
Includes all elements in AI Brand Foundation, plus:
5.
AI Business Platform Setup Workshop
A guided, hands-on session to establish the backbone of your AI operations.
Together we:
Select and set up your AI Platform — choose and configure the most suitable platform for your business, eg ChatGPT Business
Develop your AI Usage Policy — create a clear, documented framework covering brand safety, data privacy, and responsible use.
Set up Team Profiles and Permissions — define user roles, access levels, and guardrails to keep your system compliant and in control.
By the end, your business will have a defined, protected environment for all AI activity — a single, secure hub that keeps your brand data where it belongs: with you.
6.
Process & Task Mapping
Before automating anything, we map the moving parts.
We review your current marketing and communication activities to:
Document recurring tasks and content flows.
Identify where AI can genuinely save time or enhance consistency.
Prioritise tasks that offer the greatest efficiency or creative impact.
You’ll leave with a Marketing Task Log — a living document showing exactly where AI fits (and where it shouldn’t).
7.
Introduction to the AI Framework Method
At this stage, we don’t yet build complex systems — we give you the framework to guide them.
You’ll learn how Prompts, Assistants, and Workflows fit together inside an AI-driven marketing ecosystem.
We’ll provide a template you can use to design and document your future builds — the same method we’ll use together in Stage 3.
If a simple Assistant or prompt can be created immediately to support your workflow, we’ll include it here.
This ensures your next phase of AI integration is strategic, structured, and future-ready.
8.
Secure Private AI Platform
Your systems and assets come together inside one secure environment with:
Role-based access and audit controls.
Built-in privacy and brand protection.
Centralised storage for your AI Brain and EEP assets.
No scattered prompts or files — everything in one professional, protected hub.
Outcome
By the end of your AI Content System Setup, you’ll have:
- A secure AI platform governed by your own usage policy.
- A clear map of marketing tasks ready for AI enhancement.
- A practical framework for designing future prompts and assistants.
- Confidence that your AI activity is controlled, consistent, and brand-safe.
You’ll feel organised, empowered, and in control — knowing that your AI efforts now have structure, security, and strategy behind every step.
FAQs
Will my team need technical skills?
No. We guide you through setup with clear, step-by-step instructions — no coding required.
Can we build assistants or workflows in this stage?
Yes, if they’re simple or naturally identified in your mapping. More complex builds are scoped later in Stage 3.
How long does it take?
Typically 3–4 weeks from workshop to implementation — depending on team size and systems.
AI Growth Engine
$10,200 ex GST
Payment Plan: 3 payments of $1,100 (ex GST), then 6 monthly payments of $1,350 (ex GST)
This is where everything comes to life.
With your foundations and structure in place, we now focus on integration, refinement, and scale.
The AI Growth Engine is designed for established businesses ready to embed AI into their everyday marketing — with expert guidance and accountability at every step.
Includes all elements in AI Brand Foundation, and AI Content System Setup, plus:
9.
Six Months of Strategic Coaching
Each month, you’ll have a private strategy session to:
Review results and optimise your AI use.
Refine prompts, assistants, and workflows based on real data.
Troubleshoot challenges and adjust as your business evolves.
Keep momentum with clear, measurable goals.
You’ll have ongoing guidance — not just technical support, but strategic partnership.
10.
Marketing Tech & Automation Strategy
We audit your existing technology stack to ensure your tools and automations align with your AI Brain and goals.
This includes:
Simplifying overlapping platforms.
Creating seamless flows between CRM, email, and social tools.
Identifying smart automation opportunities that reduce manual effort.
Your systems start working together — not against each other.
11.
Guided Rollout & Development Support
We help you bring your plans to life with guided, real-world implementation.
This can include:
Building and refining priority prompts, assistants, or workflows.
Integrating AI processes into your daily marketing tasks.
Testing and optimising based on feedback and results.
NOTE: Larger or custom workflow builds may be delivered as separate development projects — we’ll help you scope and manage these.
Outcome
By the end of your AI Growth Engine, you’ll have:
- A fully embedded AI marketing system aligned to your strategy.
- Refined prompts and assistants that drive consistent results.
- Simplified tools and automations that save time and reduce manual work.
- The leadership support and confidence to keep improving as AI evolves.
You’ll finish this stage with a living, learning AI engine — a trusted marketing partner that grows alongside your business.
FAQs
How often are the strategy sessions?
Once a month for six months — with support between sessions as needed.
Do you build complex workflows for us?
We provide basic building, guidance and testing support. Larger or technical workflow builds can be scoped separately.
What results can I expect?
Specifc prompts, assistants and basic workflows for greater clarity, faster content production, stronger consistency, and confidence in your AI marketing systems.
Need more hands-on help?
After your AI system is trained and running, we can step in with strategy, campaign support, or full marketing management – just like our Fractional Marketing Manager service offers or our range of Digital Marketing Services.
Pricing & Plan Overview
Discover how our innovative solutions can elevate your marketing strategy. We focus on delivering quality and efficiency to help you succeed. Explore our services to find the right fit for your needs.
Your Next Step...
We’ll build your customised AI system so you can focus on growth, not guesswork.
AI Starter Information Session
$190 ex GST (1:1 for 1 Hour)
Curious about AI but not sure where to begin? This one-on-one information session is designed for business owners, marketers, or HR directors who want a clear, jargon-free introduction to how AI can support their marketing, without the pressure of a workshop or hands-on activities.
What to expect:
- A straightforward overview of how AI is being used by businesses like yours
- Answers to your questions about AI, automation, and what’s actually relevant for your industry
- A short list of practical, “quick win” AI opportunities tailored to your business
- A simple summary document to help you decide your next steps
Want to understand more?
Start with our 1:1 Information Session to unpack and understand exactly how to best start implementing AI for your business.
What Our Clients Are Saying
Here’s how our clients are using custom-trained AI to simplify their marketing, stay on-brand, and get more done — with less effort.
Over a year ago, I had the good fortune of working with Tanya Duncan from Infokus Marketing through the HerBusiness Network. She didn’t just demystify AI — she helped me reconnect with my brand voice in a way that still supports my business every single day."
Need More Guidance?
Not sure where to start? Book a personalised workshop and walk away with clarity.
AI Strategy & Automation Workshop
$2,400 ex GST (Half-Day)
Ready to move beyond the basics? This high-impact workshop is designed for businesses who want to unlock the full potential of AI and automation—tailored to your unique goals, workflows, and team.
What you’ll get:
- A hands-on, collaborative session led by an experienced AI marketing strategist
- A complete, actionable AI & automation roadmap for your business
- Strategic identification of workflow and marketing opportunities for automation
- Personalised recommendations for tools, assistants, and systems that fit your operations
- Guidance on what to prioritise, what to avoid, and how to implement for maximum ROI
- A detailed summary and next steps document to keep your team on track
Further AI Opportunities
Take your automation and brand visibility even further with:
Voice Agents
AI-powered voice tools to answer FAQs, book appointments or qualify leads
Video Avatar Creation
Produce on-brand videos using AI avatars that look and sound like you
Podcast Generator
Turn your ideas into ready-to-publish podcast scripts, intros and show notes
Who We Are
At Infokus.ai, we’re dedicated to transforming marketing strategies through innovative solutions. Our journey began with a vision to help businesses navigate the complexities of digital marketing. Over the years, we’ve honed our expertise and built a reputation for delivering actionable insights that drive success.
Our mission is simple: to empower businesses with tools that not only enhance brand visibility but also boost conversion rates. We believe that every brand deserves the opportunity to shine in a crowded marketplace.
Our Vision
To set a new standard in the marketing sector, providing intuitive tools that cater to all businesses, regardless of size.
Our Values
Commitment to integrity, customer success, and continuous innovation drives everything we do.
Frequently Asked Questions
1. How can I use AI for my marketing as a business on the Mornington Peninsula?
AI can help you automate repetitive marketing tasks, personalise your content, and analyse data for better results. At Infokus, we tailor AI marketing solutions to your business, making it easy to get started—no tech expertise required.
2. What’s the best way to start using AI in my business?
The best way is to begin with a clear strategy. We recommend starting with an AI-powered brand setup to define your voice, then implementing easy AI workflows for content creation, social media, and customer service. Our team guides you every step of the way.
3. How do I stop my AI content from sounding generic or robotic?
Customising your AI tools is key. Infokus creates an AI Brain and EEP and uses advanced AI prompt engineering to ensure your content sounds authentic and reflects your unique business personality.
4. Can AI help automate my marketing and customer service?
Absolutely. AI can automate email campaigns, social media posts, and even customer support through website assistants. This saves you time and ensures your customers get quick, consistent responses.
5. What makes Infokus Marketing different from other AI marketing agencies?
We combine local expertise on the Mornington Peninsula with humanised AI solutions. Our approach blends strategic marketing, hands-on coaching, and the latest AI tools – so you get results that feel personal, not robotic.