Adding the Human Element to AI Marketing
At Infokus, we believe AI should be as unique as your brand — expressive, ethical, and emotionally intelligent.
Transforming AI from a helpful tool to your hardest-working hire
You may already be using AI, but the results are inconsistent. Your brand voice disappears, content feels generic, and you’re still spending too much time editing or managing multiple tools. Without the right structure, AI becomes just another task on your to-do list.
Your AI Brain: Built for Your Brand
The Infokus AI Marketing Framework begins by creating your AI Brain — a secure, brand-trained system that captures your tone, offering, and voice. We also develop your Emotional Empathy Profile, mapping the motivations, values, and decision triggers of your ideal clients.
Together, these give AI the knowledge it needs to not just sound like you, but to communicate and connect like you — producing ready-to-use content for your website, social media, email campaigns, and client communications, all from one secure, central hub.
Smarter Marketing, Measurable Results
No more copy-paste prompts. No more off-brand content. Our clients cut content creation time by up to 60%, while keeping every message consistent and on-brand.
Your marketing becomes faster, easier, and more strategic — giving you more time to lead your business, grow your audience, and produce more creative, high-quality content without hiring a creative team.
From here, we start building trained AI Assistants and then smart workflows to handle your repeatable marketing tasks — from drafting posts to scheduling campaigns. This is where optimisation and automation begin, giving you a marketing engine that runs smoothly in the background while you focus on the bigger picture.
We Built AI to Work the Way You Do
But Better
Package Your Expertise Into a Scalable System
We turn your lived experience, offers, and process into a branded AI assistant that knows your voice — and knows how to deliver real value to your audience.
Train with the Content You Already Have
We use your existing resources — your website, socials, docs, PDFs, and messaging — to create a system that’s already fluent in how you speak and serve.
Maintain Your True Voice
Your AI won’t sound robotic. It’ll sound like you. We protect and preserve your tone, language, and energy so your assistant communicates as if you were behind the keyboard.
Serve Clients While You Sleep
Your AI assistant works 24/7 — responding, supporting, and sharing your expertise even when you’re offline, resting, or recharging.
Full Brand Alignment
We design your AI system to match your brand visually and strategically — from colours and messaging to the emotional tone that makes your business stand out.
Built Into Your Existing Ecosystem
We integrate everything into the tools and platforms you already use — no extra logins or systems to learn. Just a seamless part of how your business runs.
AI Marketing Framework
What We’ll Set Up
This isn’t theory or a Course — we build it for you.
You get a done-for-you, AI-powered marketing system designed to reflect your brand, speak to your audience, and support your business with clarity and consistency from day one.
AI Assistant Starter
$1,750 ex GST
Payment Plan: 2 payments of $875 (ex GST)
A powerful first step for business owners who want AI to save time and simplify their marketing, writing and content creation without losing their voice.
1.
Build Your AI Brain
Your AI Brain is the foundation of everything we create. It’s a structured system that captures the details of your brand and turns them into an AI-ready framework. With your AI Brain in place, you’ll never need to “start from scratch” again.
We translate the following into your Brain:
- Brand Voice & Messaging – How your business sounds, the words you use, and the way you communicate with your audience.
- Service Descriptions & Offers – The details of what you sell and why it matters, so your AI can clearly explain your value.
- Client Challenges & Solutions – Your customer’s pain points paired with the way you solve them.
- FAQs & Key Messaging – Common questions answered consistently, plus your business’ most important phrases, CTAs, and positioning statements.
This becomes the foundation that powers everything your AI creates — ensuring it reflects your voice and your values every time.
2.
Define Your Emotional Empathy Profile (EEP)
Your EEP ensures that your AI doesn’t just know your brand — it understands your audience on a deeper level. This isn’t about demographics. It’s about the emotions and motivations that drive decisions.
We map out:
- Core Desires – What your audience is really aiming for.
Pain Points and Fears – What they want to avoid, and what frustrates them most. - Decision Drivers – The subtle language and cues that make them say “yes.”
- Trusted Phrases & Tone – Words that build trust, resonate emotionally, and move people to action.
Your EEP is what makes your AI-generated content feel human, genuine, and persuasive — not robotic.
3.
Your AI Marketing Assistant
Imagine having a marketing assistant who knows your brand inside and out, and is always ready to help — without adding to your payroll.
We train a custom AI Assistant in ChatGPT, built from your AI Brain and EEP. It becomes your:
- Content Creator – Write blogs, social posts, and emails in your voice.
- Copy Editor – Refine and adapt content for different platforms.
- Idea Generator – Suggest campaigns, angles, and headlines that suit your audience.
- On-Demand Marketer – Ready whenever you are, inside ChatGPT, without needing new software.
Your Assistant speaks like you, knows what your clients care about, and helps you get content out faster — without compromise.
4.
Onboarding Session
We don’t leave you to figure it out alone. Your package includes a personalised 1:1 onboarding session.
During this call, we’ll:
- Walk you through how your Assistant works inside ChatGPT.
- Demonstrate the types of content it can create and how to guide it.
- Answer your questions so you feel confident using it straight away.
- Provide real examples of how to apply it in your weekly marketing tasks.
By the end of onboarding, you’ll know exactly how to use your Assistant — and start seeing value in your very first week.
AI Content System Setup
$3,300 ex GST
Payment Plan: 3 payments of $1,100 (ex GST)
This level is for founders who are ready to move beyond experimentation and into structured, secure systems. It builds on the AI Assistant Starter and gives you the confidence of a private platform and automated workflows.
5.
Secure Private AI Platform
Your content, your control. We set up a dedicated client dashboard, with built-in guardrails, access controls, and privacy protections.
This ensures:
- Your AI Assistant and workflows run in a secure, centralised space.
- You maintain ownership and protection of your brand data.
- Content is created and stored in a structured way, not lost across tools.
This platform becomes your professional AI hub — a single place where your marketing tools and systems come together.
6.
Expanded AI Brain
We extend your AI Brain to cover more than just brand voice and FAQs. In Tier 2, your Brain includes:
- Campaign Structures – How you launch, promote, and follow up.
- Strategic Messaging Themes – Key content pillars that align with your business growth.
- Deeper Service Layers – More detail around your offers and processes.
- Advanced Brand Language Mapping – Ensuring consistency across all outputs.
The expanded AI Brain makes your Assistant smarter, sharper, and more versatile — capable of supporting bigger campaigns and more complex content.
7.
Multi-Step AI Workflow
One of the biggest time savers: a done-for-you workflow that turns a single idea into a suite of content.
For example, we can build a workflow that transforms:
- A blog article draft → into an email campaign → into 3 social posts → into a caption bank.
Or a workflow that takes:
- A sales offer → into landing page copy → into an email sequence → into promotional captions.
This workflow is custom to your needs and designed to scale your marketing from one piece of input into a full multi-channel output.
8.
Optional Add-On: 90-Day Content Plan
For clients wanting full campaign clarity, we can provide a 90-day content strategy mapped to your goals.
This includes:
- Monthly themes that align with your offers.
- Content prompts for blogs, social media, and email.
- Messaging priorities to stay consistent across channels.
It’s optional because not every business needs this straight away — but for those who do, it adds direction and focus.
AI Growth Engine
$10,200 ex GST
Payment Plan: 3 payments of $1,100 (ex GST), then 6 monthly payments of $1,350 (ex GST)
This is where we work with you over six months to embed, scale, and optimise your AI marketing. It’s for established businesses who want more than setup — they want ongoing leadership, guidance, and accountability.
9.
Six Months of Strategic Coaching
Each month, you’ll have a 1:1 coaching session to:
- Review your results and optimise campaigns.
- Troubleshoot challenges and roadblocks.
- Adjust your workflows and messaging as your business evolves.
- Keep you on track with clear, focused strategy.
This ensures you don’t just “have an AI system” — you know how to use it to its fullest potential.
10.
Marketing Tech & Automation Strategy
We audit your current tools and tech stack to see what’s working, what’s slowing you down, and what could be simplified. Then we align everything with your AI Brain and platform.
That means:
- Smarter workflows across your CRM, website, and social channels.
- Less manual effort from you or your team.
- A clear roadmap for your marketing automation.
11.
Hands-On Rollout Support
We don’t just design the system — we help you launch it. Over six months, we’ll guide you through integration, testing, and refinement.
This includes:
- Support with implementing new workflows.
- Help integrating AI into your weekly marketing rhythm.
- Adjustments and improvements based on real-world results.
By the end, you’ll have a fully embedded AI marketing engine that runs smoothly, scales with you, and consistently delivers content in your brand voice.
Need more hands-on help?
After your AI system is trained and running, we can step in with strategy, campaign support, or full marketing management – just like our Fractional Marketing Manager service offers or our range of Digital Marketing Services.
Pricing & Plan Overview
Discover how our innovative solutions can elevate your marketing strategy. We focus on delivering quality and efficiency to help you succeed. Explore our services to find the right fit for your needs.
Your Next Step...
We’ll build your customised AI system and 90-day content plan — so you can focus on growth, not guesswork.
AI Starter Information Session
$190 ex GST (1:1 for 1 Hour)
Curious about AI but not sure where to begin? This one-on-one information session is designed for business owners, marketers, or HR directors who want a clear, jargon-free introduction to how AI can support their marketing, without the pressure of a workshop or hands-on activities.
What to expect:
- A straightforward overview of how AI is being used by businesses like yours
- Answers to your questions about AI, automation, and what’s actually relevant for your industry
- A short list of practical, “quick win” AI opportunities tailored to your business
- A simple summary document to help you decide your next steps
Want to understand more?
Start with our 1:1 Information Session to unpack and understand exactly how to best start implementing AI for your business.
What Our Clients Are Saying
Here’s how our clients are using custom-trained AI to simplify their marketing, stay on-brand, and get more done — with less effort.
Over a year ago, I had the good fortune of working with Tanya Duncan from Infokus Marketing through the HerBusiness Network. She didn’t just demystify AI — she helped me reconnect with my brand voice in a way that still supports my business every single day."
Need More Guidance?
Not sure where to start? Book a personalised workshop and walk away with clarity.
AI Strategy & Automation Workshop
$2,400 ex GST (Half-Day)
Ready to move beyond the basics? This high-impact workshop is designed for businesses who want to unlock the full potential of AI and automation—tailored to your unique goals, workflows, and team.
What you’ll get:
- A hands-on, collaborative session led by an experienced AI marketing strategist
- A complete, actionable AI & automation roadmap for your business
- Strategic identification of workflow and marketing opportunities for automation
- Personalised recommendations for tools, assistants, and systems that fit your operations
- Guidance on what to prioritise, what to avoid, and how to implement for maximum ROI
- A detailed summary and next steps document to keep your team on track
Further AI Opportunities
Take your automation and brand visibility even further with:
Voice Agents
AI-powered voice tools to answer FAQs, book appointments or qualify leads
Video Avatar Creation
Produce on-brand videos using AI avatars that look and sound like you
Podcast Generator
Turn your ideas into ready-to-publish podcast scripts, intros and show notes
Who We Are
At Infokus.ai, we’re dedicated to transforming marketing strategies through innovative solutions. Our journey began with a vision to help businesses navigate the complexities of digital marketing. Over the years, we’ve honed our expertise and built a reputation for delivering actionable insights that drive success.
Our mission is simple: to empower businesses with tools that not only enhance brand visibility but also boost conversion rates. We believe that every brand deserves the opportunity to shine in a crowded marketplace.
Our Vision
To set a new standard in the marketing sector, providing intuitive tools that cater to all businesses, regardless of size.
Our Values
Commitment to integrity, customer success, and continuous innovation drives everything we do.
Frequently Asked Questions
1. How can I use AI for my marketing as a business on the Mornington Peninsula?
AI can help you automate repetitive marketing tasks, personalise your content, and analyse data for better results. At Infokus, we tailor AI marketing solutions to your business, making it easy to get started—no tech expertise required.
2. What’s the best way to start using AI in my business?
The best way is to begin with a clear strategy. We recommend starting with an AI-powered brand setup to define your voice, then implementing easy AI workflows for content creation, social media, and customer service. Our team guides you every step of the way.
3. How do I stop my AI content from sounding generic or robotic?
Customising your AI tools is key. Infokus creates an AI Brain and EEP and uses advanced AI prompt engineering to ensure your content sounds authentic and reflects your unique business personality.
4. Can AI help automate my marketing and customer service?
Absolutely. AI can automate email campaigns, social media posts, and even customer support through website assistants. This saves you time and ensures your customers get quick, consistent responses.
5. What makes Infokus Marketing different from other AI marketing agencies?
We combine local expertise on the Mornington Peninsula with humanised AI solutions. Our approach blends strategic marketing, hands-on coaching, and the latest AI tools – so you get results that feel personal, not robotic.